ZeroSpams

Email marketing and newsletter setup

Email marketing still brings customers back, but only if the emails arrive. Setting up a platform properly (domain, authentication, unsubscribe and lists) is what keeps campaigns out of spam and your main domain safe.

Updated · 2 min read · By the ZeroSpams team

The short answer

We set up your email marketing: choose a platform (or install our own ZeroSpams marketing module on your server), connect a sending subdomain with SPF, DKIM and DMARC, add one-click unsubscribe [2], import and clean your lists, design templates in your brand, and help send your first campaign or newsletter.

What’s included

  • Platform choice, or our own marketing module installed on your server (one-time price).
  • A sending subdomain with SPF, DKIM and DMARC, so campaigns can’t hurt your everyday email.
  • One-click unsubscribe and a visible unsubscribe link, as Gmail requires for bulk marketing [1][2].
  • List import and cleaning: invalid, risky and disposable addresses removed first.
  • Templates in your brand, tested on phones and major mail apps.
  • Your first campaign or newsletter, sent at a safe pace and measured.

How we do it

  1. Agree goals, audience and platform.
  2. Set up the platform and sending subdomain.
  3. Import and clean your lists.
  4. Design templates.
  5. Send the first campaign and review the results.

Only email people who expect it

Buying lists or collecting addresses from the web is the fastest way to ruin a domain’s reputation: bounces and spam complaints rise, and Gmail asks senders to keep reported spam below 0.3% [1]. We help you build and use permission-based lists, which also keeps you on the right side of privacy rules.

Common questions

Which email marketing platform is best?

It depends on your list size, budget and what you need to connect to. We recommend after a short conversation, or install our own module if you’d rather own it outright.

Can you design our newsletter?

Yes: templates in your brand, and help with the first issues.

Do we need a separate domain for marketing?

A subdomain (for example news.yourcompany.com) is usually enough to keep campaign reputation separate from your everyday email.

Sources

Numbers in this guide come from these studies and publications. Links open the original.

  1. Email sender guidelines FAQGoogle Workspace Admin Help (Gmail)Requirements for senders of 5,000+ messages a day to Gmail since February 2024; stricter enforcement, including rejections, since November 2025.
  2. RFC 8058: Signaling One-Click Functionality for List Email HeadersIETF, 2017